Porsche to provide emotional brand experience at European Open (2024)

Top international golfers, an outstanding tournament course, an attractive range of events and fascinating sports cars – the 2024 European Open from 30 May to 2 June promises an extensive live experience on one of the most demanding courses on the Tour, the Green Eagle Golf Courses’ Nord Course near Hamburg. A first-class field will compete for the season’s first German title on the DP World Tour and the players will be simultaneously hoping to win the spectacular hole-in-one prize, a Porsche Taycan Turbo S in Ice Grey Metallic.

Top international golfers headed by the title holder Tom McKibbin (Northern Ireland), Major champion Danny Willett (England), the four-time DP World Tour winner Rasmus Højgaard (Denmark) and the 2024 Porsche Singapore Classic winner Jesper Svensson (Sweden) will be challenged by a strong group of German players including Marcel Siem and Max Kieffer, last year’s runner-up, plus Yannik Paul and Freddy Schott. The last German win on home soil came 16 years ago. The country’s golfers can be sure of the crowd’s support in the magnificent natural viewing areas, as can their international rivals. Several recent tournament winners plus numerous former Ryder Cup players and other notable golfers add up to an illustrious circle of title contenders.

Hole-in-one car: Taycan Turbo S

Awaiting the players is not only the chance to win the famous European Open trophy which has been held aloft since 1978 by golfing greats like Bernhard Langer, Sir Nick Faldo or the Porsche Brand Ambassador Paul Casey, but also the opportunity to secure themselves the spectacular hole-in-one prize. Once again in 2024, the pros will be lured on the 17thhole by a vehicle manufactured by official car partner Porsche as the reward for a sensational shot over the big water hazard. Whoever aces the Par 3 can look forward to a Porsche Taycan Turbo S in Ice Grey Metallic. The only player to ever manage a dream shot on the approximately 150-metre 17thwas Marcel Siem in 2017. The jubilant German won himself a Panamera Turbo Sport Turismo.

Exclusive experiences for Porsche customers

The cars on show at the venue during the tournament week will also add to the Porsche brand experience. They include a 911 S/T in Shore Blue Metallic as well as a new Macan 4 in Provence, the first fully electric Porsche SUV which celebrated its world premiere at the start of the year. An Instagram wall in the immediate vicinity of both models gives visitors the chance to take personal memory photos. Porsche will additionally provide a fleet of electrified courtesy cars for players and VIP guests.

Porsche customers will also be able to enjoy the exclusive pleasure of the Porsche Parking close to the entrance and the Porsche Owners‘ Garden. Situated right next to the 17thgreen, it offers a breathtaking view of the golfing action – including the players’ attempts to win the coveted hole-in-one prize.

Porsche owners will be given one of the limited places in one of the time slots after presenting their car key when registering at the Porsche Parking or at the Porsche Owners‘ Garden. All the guests travelling to the venue in their Porsche have one of the shortest walks to the grounds from the exclusive parking spaces in the first row. VIP guests will experience the high-class atmosphere generated by the hospitality featuring outstanding culinary delights and a fabulous view of the exciting finale on the 18thhole. They also have the chance to book a test drive in selected Porsche vehicles.

Porsche Golf Circle to meet up in Hamburg

During the tournament week, the Porsche Golf Circle Community will come together in Hamburg. From Tuesday to Thursday, Porsche Golf Circle members will be able to get a taste of the professional environment from close up. The highlight of the days which include a visit to the Elbphilharmonie, is the participation in the Pro-Am tournament on Wednesday, 29 May. One day before the DP World Tour tournament gets underway, participants will tee-off alongside a professional on the perfectly prepared Nord Course. Also on the tee will be the content creator Paul Ripke, who will accompany the Porsche Golf Circle during their stay in Hamburg.

Porsche in golf

Porsche has been involved in golf since 1988 through the Porsche Golf Cup. The tournament series is one of the company’s most successful customer events and has developed into an international event in which, at its peak, over 17,000 Porsche customers took part in 261 worldwide qualifying tournaments. After becoming involved in professional golf for the first time in 2015 as the title sponsor of the DP World Tour’s prestigious Porsche European Open, Porsche was then instrumental in establishing the tournament as a top golf event in Germany. Now supporting the European Open near Hamburg as the Official Automotive Partner since 2024, Porsche is thus continuing the long-time successful cooperation with the time-honoured DP World Tour golf event. As the new title sponsor of the Porsche Singapore Classic, the sports car manufacturer is internationalising its commitment to professional golf in the important Asian market. Car partnerships at US PGA Tour and DP World Tour tournaments, including the European Open and the Omega European Masters in Crans Montana as well as in women’s golf – the Amundi Evian Championship – round off its involvement in professional golf. Launched in 2017, the Porsche Golf Circle is also highly successful. The international community for keen golf-playing Porsche customers gives its members the opportunity to enjoy exclusive golfing experiences at unique locations and at professional tournaments. Paul Casey has been complementing the Porsche family since 2020 as the first Brand Ambassador from the game of golf.